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Peter Cohan(return to previous page)

Peter Cohan teaches strategy and entrepreneurship to undergraduate and MBA students including courses such as Strategic Problem Solving and Strategic Decision Making. He also developed and teaches Foundations of Entrepreneurial Management for undergraduate transfer students. Since May 2002, Cohan has served as an executive-in-residence at Babson, advising teams in their consulting work with companies through Management Consulting Field Experience (MCFE) programs. He created and led the Hong Kong/Singapore Start-up Strategy Offshore elective for MBA students and teaches the Strategy and the CEO capstone in the evening MBA program. For undergraduates, he created and runs the Paris, Israel and Portugal/Spain Start-up Strategy Offshore electives. He has also served as a visiting professor at Barcelona’s EADA.

Cohan began his career at Index Systems, a management consulting firm founded by several MIT professors. While there he worked with James A. Champy, co-author (with former MIT professor, Michael Hammer) ofReengineering the Corporation (HarperBusiness, 1993). Following business school, Cohan worked at The Monitor Company, a strategy consulting firm co-founded by Harvard Business School professor Michael E. Porter. Cohan then worked in strategic planning at Bank of Boston and in the Finance Department of Liberty Mutual.

In 1994, Cohan started Peter S. Cohan & Associates, a management consulting and venture capital firm. His management consulting unit helps managers with strategy, best practices, operational improvement, and litigation support. Since 1981, Cohan has completed over 100 consulting projects.

His venture capital business has invested in seven companies including Andromedia, an Internet software company, which Macromedia purchased in 1999 for $440 million;, an online marketplace for industrial supplies, which Ariba purchased in 2000 for $930 million; and Lexar Media, a digital media company that was sold in 2006 to Micron Technology (MU) for $690 million.

In December 2014, he invested in Social Finance, a peer-to-peer lending company in San Francisco.

Cohan has authored 11 books and contributed to six management compendiums. His most recent book is Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision (Berrett-Koehler, November 2012). His other books include Export Now: Five Keys to Entering New Markets (Wiley, September 2011) co-authored with Frank Lavin; Capital Rising: How Capital Flows Are Changing Business Systems All Over the World(Palgrave-Macmillan, June 2010) co-authored with U. Srinivasa Rangan; You Can’t Order Change: Lessons from Jim McNerney’s Turnaround at Boeing(Portfolio, 2009); Value Leadership: The Seven Principles That Drive Corporate Value in Any Economy (Jossey-Bass, 2003); e-Stocks: Finding the Hidden Blue Chips Among the Internet Impostors (HarperBusiness, 2001); e-Profit: High Payoff Strategies for Capturing the E-Commerce Edge (AMACOM, 2000); Net Profit: How to Invest and Compete in the Real World of Internet Business(Jossey-Bass, 1999); and The Technology Leaders: How America’s Most Profitable High Tech Companies Innovate Their Way to Success (Jossey-Bass, 1997).

Cohan has published articles in Business Strategy Review and Knowledge@Wharton; he writes four columns: Forbes Startup Economy, Inc,The Hungry Start-Up, Wharton Blog Network, and the Worcester Telegram & Gazette’s Wall and Main.

His Knowledge@Wharton article, Five Commandments for Growing Faster, is based on his Note on Growing Faster (pdf).

With Babson p​rofessor Sam Hariharan, Cohan has co-authored two published cases: Chokehold on Live Entertainment (2010) and Warren Buffett and His Newspaper Investments (2014).

Cohan is a frequent commentator on developments in economics, technology, and finance. He has been a guest on ABC’s Good Morning America, CNN, CNBC, PBS’s Wall $treet Week, and New England Cable News (NECN). He has been quoted in the New York Times, the Wall Street Journal, the Washington Post, Barron’s, Red Herring, Time, Business Week, Fortune, and Newsweek International. He has spoken at Stanford University’s Forum for American/Chinese Exchange (FACES) and taught in its Industry Thought Leaders program, Columbia University’s Senior Executive Program, the University of Hong Kong, and other universities in Europe and Asia. He has also conducted management development programs in the US and Asia sponsored by leading corporations, such as IBM, Intel, Hewlett Packard, Oracle, Fidelity Investments, and Procter & Gamble.​

B.S. Swarthmore College, 1980
MIT, 1980-1982
MBA, The Wharton School, University of Pennsylvania, 1985