Eric N. Berkowitz

Managing Director

Dr. Berkowitz is the Managing Director for Babson Global. He is also Professor Emeritus of Marketing, School of Management, at the University of Massachusetts at Amherst where he served for twelve years as Associate Dean of Professional Programs for the Isenberg School of Management responsible for both the full-time and part-time MBA program. He also served for 11 years as Head of the Marketing Department. Prior to joining the faculty at Massachusetts, Dr. Berkowitz was on the faculty of the University of Minnesota holding an appointment in the School of Management and the Center for Health Services Research. Dr. Berkowitz received his Ph.D. from the Ohio State University.

Professor Berkowitz has published extensively in both marketing and health care. He is an author of six books; Essentials of Health Care Marketing (Jones and Bartlett Learning, 5th ed., 2022); Marketing (Richard D. Irwin, 8th ed., 2006); Marketing in Canada (Richard D. Irwin, 5th ed.); Health Care Market Plans: From Strategy to Action (Jones and Bartlett 5th ed., 2020; Strategic Planning in Health Care Management: Marketing and Finance Perspectives (Aspen 1981); Health Care Market Research (Richard D. Irwin, 1997).

Dr. Berkowitz is a past editor of the Journal of Health Care Marketing. He also served as Chairperson of the Alliance for Health Care Strategy and Marketing. In 1985 Dr. Berkowitz was named an honorary member of the American College of Physician Executives. In 1988 Professor Berkowitz received the Frank J. Weaver Leadership Award from the Alliance for Healthcare Strategy and Marketing for his contributions to the advancement of healthcare marketing. For fifteen years he was on the board of Cooley Dickinson Hospital in Northampton Hospital serving for three years as Board Chair, and served for nine years on the board of Reliant Medical Group, a multispecialty group practice in Massachusetts.